A short summary of Ecological Economics Tim Jackson, the author of Prosperity Without Growth: economics for a finite planet, gives a talk at TEDGlobal in 2010. He outlines the key issues faced in developing economic policies for a sustainable and prosperous world. The greatest challenge in not the problem of logic and economic modelling: it will be to change the pattern of our lives. Because our lives could consist of more than the daily effort to just do the basic tasks of living. And we could mean more to each other, and more to ourselves, than the pursuit of status through the acquisition and display of material goods. If we are to survive, in any form of decent and peaceful society, until the end of this century, we must rise to meet those challenges. |
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